What is required when marketing Medicare Advantage and Part D plans to potential clients?

When marketing Medicare Advantage and Part D plans, it is a requirement that clients must initiate contact before a marketing call can occur. This regulation is in place to ensure compliance with the marketing guidelines set by CMS (Centers for Medicare & Medicaid Services). The emphasis on clients initiating contact helps protect potential beneficiaries from unwanted solicitations and maintains a standard of consent before engaging in direct marketing conversations.

This approach is designed to foster trust and respect between agents or brokers and potential clients. By requiring that clients reach out first, it mitigates the risk of overwhelming prospects with unsolicited communications, which can be perceived as invasive.

Understanding this requirement is crucial for those involved in marketing these plans, as failing to follow these rules can lead to compliance issues and potential penalties.