What is the general guideline for promotional materials for Medicare plans?

Promotional materials for Medicare plans must avoid misleading claims to ensure that beneficiaries receive accurate and truthful information. This is crucial because misleading information can lead to confusion and potentially harm beneficiaries' decision-making processes regarding their healthcare options. By adhering to this guideline, promotional materials can help maintain the integrity of the Medicare program and protect beneficiaries from deceptive practices.

While it might be tempting to focus solely on appealing aspects like discount offers, or to share statements from clients without verification, those approaches do not align with regulatory standards. Additionally, screening procedures are essential to ensure that all promotional content is compliant with regulations; thus, this option does not satisfy the necessary requirements for accurate and responsible communications.